Sell an Audemars Piguet.
Maison Montres sells your Audemars Piguet on your behalf and holds no stock, so a low figure is never in its interest. Almost the whole market is the Royal Oak, and within it demand is reference-specific and thinner than headlines suggest: a steel Jumbo trades in a deeper market than a precious-metal Offshore or a complicated piece. The house tells you which of those your watch is before it is listed. A valuation is free, and roughly two in five conclude the right answer is to keep it.
Free · no obligation · a written band and recommendation, usually within a day.
The three routes, priced
The full cost breakdown sets out the 2026 auction premiums and seller fees, sourced.
What moves the number
Reference, before anything. The Royal Oak is not one watch but a family, and a steel Jumbo, a 41mm automatic, a chronograph, a precious-metal model and a Royal Oak Offshore each trade in their own market with their own depth. Generation matters — a discontinued reference behaves differently to the current catalogue — and completeness compounds it: box, papers and an unpolished case, with the integrated bracelet's factory finish intact, separate two otherwise identical watches by more than owners expect. Outside the Royal Oak line, the buyer pool thins, and pricing has to reflect that honestly.
Where sellers lose money
- Reading a headline Royal Oak result and assuming it applies to a different reference in a thinner market.
- Refinishing an integrated bracelet or polishing the case — the factory finish is part of the value.
- Listing a complicated or precious-metal reference into a soft quarter for a small buyer pool.
How the sale works
- ValuationPhotographs and the reference by message. A band and a recommendation come back, usually within a day. No fee, no obligation.
- Collection and inspectionInsured collection, then the twelve-point protocol against manufacturer reference. Findings written down, including the ones that reduce the figure.
- PlacementOffered to collectors directly, worldwide — not listed on a marketplace under the house name unless you ask.
- Escrow settlementFunds held by a regulated third party, released on the buyer's inspection. Settlement within 48 hours. How the guarantee works.
Questions
How much is my Audemars Piguet worth?
Almost the whole market is the Royal Oak, and within it the figure is reference-specific — case size, dial, generation and current-versus-discontinued each move it more than the AP name alone. Outside the Royal Oak and Offshore the buyer pool thins. Completeness compounds. A valuation is free and carries no obligation.
Where is the best place to sell an Audemars Piguet?
Trade counter (same-day, wholesale), auction (collector reach, but a 27–28% buyer's premium comes out of the bid), or a brokered private sale (the same collectors, no premium, 14–60 days). A house that holds no stock has no reason to quote you low.
Is the Royal Oak market as strong as it looks?
Demand is real but reference-specific and thinner than headlines suggest. A steel Jumbo trades in a deeper market than a precious-metal Offshore or complicated reference. The house says which yours is before it is listed, because it has no stock riding on the answer.