A published editorial standard, like a published methodology, is one that must be followed. This page documents how we produce the content on this website, what claims we are willing to make, and how we handle errors and disclosures.
Every editorial page on this website is written by, or written under the direct supervision of, a named senior advisor at Maison Montres. The author byline at the head of each article identifies who produced and signed off on the content. Articles touching authentication or condition assessment are reviewed by the Head of Authentication before publication; articles touching market data or investment commentary are reviewed by the founder.
Where an external contributor (for example, a guest essay from an auction-house specialist) is published, the contributor is named, their relevant credentials disclosed, and any commercial relationship with Maison Montres stated at the foot of the article.
Editorial claims of fact are supported by primary sources where they exist. We cite Hodinkee, Hodinkee Magazine, Christie's, Sotheby's, Phillips, Antiquorum, the watch manufacturers'' own archives where access is granted, and recognised scholarship works (e.g., Patrizzi's Patek Philippe — Steel Watches; Gisbert L. Brunner on AP). Where a claim rests on Maison Montres' own transaction record, this is stated explicitly with an indication of sample size.
Where a public claim circulates without a verifiable source, we either exclude it or label it reported, unverified. The Maison Montres Collector Index follows this same standard at scale — see the Collector Index methodology.
Where Maison Montres has direct experience of a subject — having authenticated a reference, executed a sell-side mandate, or conducted an atelier visit — we say so. This first-hand experience is the only difference between Maison Montres' editorial and a competent journalist's editorial. We do not borrow others'' experience, and we do not embellish our own.
Pages discussing watch investment, market commentary, and reference-specific appreciation analysis carry an explicit disclosure that the content is journalism and education, not regulated investment advice. Past performance is not predictive. We do not recommend specific watches as investments, and we do not assume responsibility for purchase decisions made by readers based on this content.
Investment content is reviewed by the founder before publication and re-reviewed at least annually. Material updates trigger a new "Last Updated" date stamp.
Maison Montres is an independent advisory house. We do not hold inventory on our own account. We do not maintain house-account positions in any reference. We do not earn referral fees from auction houses, watch manufacturers, or third-party dealers. Any structural commercial relationship that could conflict with editorial independence — for example, if a manufacturer were to sponsor a research project — is disclosed prominently at the head of the affected content. As of the date below, no such relationship is in place.
Reference-specific pages are reviewed every six months at minimum. Pillar editorial (the watch-investment guide, the auction-vs-advisor guide, the authentication service) is reviewed annually. The Collector Index is updated annually each May. The "Last Updated" date at the head of every article reflects the most recent substantive review; minor copyediting does not advance this date.
Errors of fact identified in our content are corrected promptly. Material corrections are stamped at the foot of the affected article with a brief description of what was changed and when. We do not silently delete inaccurate content; the original claim, the correction, and the date are preserved on the page so readers can see the history.
To report a factual error in any article, write to contact@maisonmontres.com. We respond within five Swiss business days.
Editorial content on this website is written by named human authors. Machine-translation tools may be used to localise content into French, German, Italian, Russian, or Arabic, and the localised version is reviewed by a native-speaking advisor before publication. Generative AI is not used to write substantive editorial. Where any AI-assisted research has informed an article, this is disclosed at the foot of the article.
Editorial content does not promote specific watches in our current inventory, does not soft-sell sourcing or sell-side mandates, and does not advance commercial messaging in disguise. The relationship between editorial and the commercial practice runs in one direction: our commercial work informs the depth of our editorial. The reverse — using editorial to sell — would damage both, and we operate accordingly.