House · Sell a luxury watch
Sell a luxury watch.
Maison Montres sells your watch on your behalf and holds no stock of its own. That single fact decides the number: a dealer that buys your watch is paid on the gap between what it pays you and what it later charges, so a low offer serves it — a house that acts for you is paid on what the watch realises, so a high result serves us both. The route is one of three, priced below. A valuation is free, shows all three, and roughly two in five conclude the right answer is to keep the watch.
Free · no obligation · a written band and recommendation, usually within a day.
Start with the watch
The number is reference-specific, so the guidance is too. Choose the maker, or send any reference for a free valuation.
Sell an F.P. Journe
A thin, reference-specific market a generalist underprices. The house's specialism, sell and source.
Valuation → ReferenceSell a Rolex
The three routes priced, what moves the figure, and where the trade-to-private spread sits.
Valuation → ReferenceSell a Patek Philippe
Complications and discontinued references priced on documentation. Papers move the number more than condition.
Valuation → ReferenceSell an Audemars Piguet
Royal Oak demand is reference-specific and thinner than headlines suggest. We say so before you list.
Valuation →The three routes, priced
Every sale resolves to one of three. They differ less in what they achieve than in who absorbs the cost of speed.
The full cost breakdown sets out the 2026 auction premiums and seller fees, sourced.
Why not a dealer
Every dealer holds stock, and stock is a position to protect. That is not a criticism of dealers; it is a description of their incentive. When the party valuing your watch is also the party buying it, the valuation and the offer are the same conversation, and the discount is where its margin lives.
Maison Montres holds no inventory. It represents the owner — selling, sourcing, or advising to hold — and cares about the collection, not about moving stock. The recommendation is the one that serves your asset, which is the only kind of advice worth paying for.
How the sale works
- ValuationPhotographs and the reference by message. A band and a recommendation come back, usually within a day. No fee, no obligation.
- Collection and inspectionInsured collection, then the twelve-point protocol against manufacturer reference. Findings are written down, including the ones that reduce the figure.
- PlacementThe watch is offered to collectors directly, worldwide — not listed on a marketplace under the house name unless you ask for that.
- Escrow settlementFunds held by a regulated third party, released on the buyer's inspection. Settlement to you within 48 hours. How the guarantee works.
Questions
Where is the best place to sell a luxury watch?
There is no single best place — there are three routes with different costs. A trade counter pays same-day at wholesale; auction reaches collectors but a 27–28% buyer's premium comes out of the bid; a brokered private sale reaches the same collectors without the premium, settling in 14–60 days. A house that holds no stock has no reason to quote you low.
How do I sell a watch without getting underpaid?
Understand who profits from the number. A dealer that buys your watch profits from underpaying; a broker that acts for you profits from a high result. Get a free valuation showing all three routes priced before you commit, and never sell into a soft quarter for a thinly traded reference.
Should I sell my watch at all?
Often not — roughly two in five valuations conclude that holding is better. Because the house holds no stock, it has no incentive to talk you into selling, and says so before any agreement exists.